AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Dance Games on iOS in Australia
A Sensor Tower analysis reveals trends in downloads, revenue, and active users for top dance games on the iOS platform in Australia during the first quarter of 2021.
As the mobile gaming industry continues to flourish, dance games on iOS have been engaging audiences in Australia. Sensor Tower's data gives us a glimpse into the performance of the top dance games for the first quarter of 2021.
Ubisoft's Just Dance Now saw a notable spike in weekly active users, increasing from 8K to over 11K by the end of March. Downloads also surged, reaching a peak of 3.5K in the last week of March. The revenue trend for the game fluctuated, with a noticeable uptick to $2K in the final week of the quarter.
Coco Play's Dance Clash: Ballet vs Hip Hop experienced a decline in downloads from 520 to 313 by March-end. Active users followed a similar downward trend, starting at around 2.2K and dropping slightly to just over 1.6K. The game's revenue varied, with a low of $32 and a rebound to $111 in late March.
Another title by Coco Play, Ice Skating Ballerina, showed a consistent level of weekly active users, remaining close to the 5K mark throughout the quarter. Downloads saw a slight increase from 384 to 232. Revenue for the game presented a mix of highs and lows, ending the quarter at $71.
The publisher's Acrobat Star Show had a remarkable rise in weekly active users from 750 to 671, and downloads jumped to 601 in the last week of March. Revenue for the game saw an upward swing, concluding at $130.
Lastly, JoJo Siwa - Live to Dance, also from Coco Play, showed a variable pattern in downloads, ending the quarter with 123. Active users exhibited a gradual decline, dipping to 334. Interestingly, the game's revenue spiked mid-March to $412 but settled at $124 by the quarter's end.
For deeper insights into the mobile app market, Sensor Tower's comprehensive data provides a detailed look at app performance across various regions and platforms.